Celebrating over 35 years, Riverbend is amping up to rock the riverbank once again. This year will be the inaugural run of the remodeled Riverbend format. The festival has evolved from the eight-day event we all know, to a condensed, more potent version. By shortening the event, the Riverbend team has drawn in a higher caliber of headlining acts: Keith Urban, Macklemore, Weezer, and Lionel Richie.
Festival goers will also have new experiential opportunities, including the Jack Daniel’s Whiskey River Lounge area, RFID-enabled wristbands that make admittance easier and provide a new way to carry festival funds, VIP opportunities, the Lookout Winery Club, a huge Ferris wheel, and many more additions.
With exciting new experiences to be had and a mega-star lineup, this year’s Riverbend promises to be an exciting event. Read on to learn more about the all-star headliners hitting the Coke stage!